Purchase Limited Edition SANCCOB Binoculars + Name & Adopt a Penguin
It’s the perfect gift and you’ll be helping SANCCOB give them the very best chance to return back to the wild.
You’ll receive an email with a Certificate of Adoption and a special letter of thanks from ‘your’ penguin. Your donation helps SANCCOB cover the cost of fish, medication, water and other essentials your bird needs to grow strong enough for release back into the wild.
Please note that you are not permitted to visit your penguins during rehabilitation, nor will you be able to track their movements after release but if you reconnect with us some time then we can let you know the release date of ‘your’ penguin. You will play a vital role in saving the African penguin … and give your adopted bird the chance to live a natural life in the wild, where the bird belongs. Adoptions are valid for one year from the date of issue and adopters are welcome to get in touch to donate and adopt a new bird.
Our Collaboration Story
At ProItUp Optics, we recognize that conservation requires action. That’s why, for every Limited Edition pair of binoculars sold, we sponsor the adoption of an African penguin through SANCCOB. By doing so, we’re directly contributing to the protection and rehabilitation of these incredible birds, ensuring that future generations can experience the joy of seeing them in the wild.
But we don’t want to stop there. We invite all our customers and the global community to support SANCCOB in the best possible way—whether through donations, adoptions, or spreading awareness. The survival of African penguins is not just a conservation issue; it’s vital for South Africa’s tourism industry. Tourists travel from all over the world to witness these charismatic seabirds along our coastline. Protecting them means protecting an integral part of South Africa’s natural heritage and economy.
Meet Our Adopted Penguins
Our Conservation Partners
