ProItUp Optics

SEE THE WILD IN UNMATCHED CLARITY

Premium optics engineered for those who demand precision in detail

Our Signature Collections

Discover eyewear crafted for every lifestyle from precision performance to all-day style.

Our Vision,
Your Experience

At ProItUp Optics, we’re more than a brand—we’re explorers driven by a passion for the outdoors and wildlife. Our advanced optics are crafted to deliver stunning clarity, bringing landscapes, wildlife, and every adventure into sharp focus. With every lens, we offer not just vision, but a gateway to experience nature like never before.

High-Definition Optics

Immerse yourself in vivid, detailed views for a truly immersive experience.
Rugged Durability

Trust in reliability, rain or shine, ensuring your optics endure every adventure.
Powerful Zoom Capability

Get closer to the action capturing every moment with unmatched clarity.

WITNESS THE UNSEEN WITH PROITUP OPTICS HD BINOCULARS

Immerse yourself in unparalleled clarity with ProitUp HD binoculars, where every detail comes to life. Precision optics redefine your view, making every adventure an exploration of vivid, high-definition moments.

VIEW BINOCULARS

Wildlife Conservation Commitment

We are proud to partner with organizations like WWF® South Africa and Care for Wild to safeguard Africa's most iconic species. Through our partnership with WWF® South Africa, we are dedicated to conservation efforts aimed at protecting endangered rhinos and preserving their natural habitats, ensuring that future generations can witness these majestic animals in the wild. With Care for Wild, the world’s largest rhino sanctuary, we actively support the rehabilitation and release of orphaned and injured rhinos, helping to restore their populations and secure a future for this critically threatened species.

By purchasing our products, you join a community committed to the preservation of these magnificent creatures. With every rhino saved, we move closer to a world where wildlife flourishes and nature remains a haven for future generations to cherish.

As safari guides, our binoculars are an essential tool of the trade. I've been using the ProItUp Bushman 10x42 binoculars extensively, and they've never disappointed. Their low-light capabilities are a game-changer during dawn and dusk safaris, allowing us to see wildlife in breathtaking detail. ProItUp Optics provides us with the quality and precision we need to ensure our clients have a truly memorable safari experience.

STUART B.

~ Head Guide at Leopard Hills
ProItUp Optics' commitment to quality is evident in every aspect of their binoculars. The ProItUp Optics binoculars are our go-to choice for our guests, and they've proven to be incredibly robust and reliable in the harshest of environments. The optics are second to none, and we appreciate the 10-year warranty and service plan that keeps our equipment in top shape. ProItUp Optics truly understands the needs of the safari industry.

MDLULI SAFARI LODGE

~ Safari Lodge
ProItUp Optics has been our trusted optics partner, and their binoculars have enhanced our safari experience in countless ways. The ProItUp Optics binoculars are a favorite among our guests for their incredible clarity and durability. Whether it's spotting distant wildlife or appreciating the beauty of the African landscape, these binoculars always deliver. Thank you, ProItUp Optics, for helping us provide unforgettable safari adventures.

LEOPARD HILLS

~ Private Game Reserve

FREQUENTLY ASKED QUESTIONS

What makes ProItUp Optics binoculars stand out from the competition?

ProItUp Optics binoculars are renowned for their exceptional quality, precision engineering and affordability. They offer superior optics, durability, and user-friendly features that rivals even the most trusted brands on the market

What are the key features of the ProItUp Optics binoculars?

The ProItUp Optics binoculars feature IPX7 waterproofing, rugged design and jam packed accessories. They are perfect for outdoor enthusiasts, offering a clear and immersive viewing experience.

Tell us more about the ProItUp Hawkeye Elite 8x42 binoculars.

The ProItUp Hawkeye Elite 8x42 binoculars offer an 8x magnification, 42mm objective lenses, and are designed for premium performance. They are known for their impressive low-light capabilities and exceptional clarity.

What is included in the 10-year warranty and service plan for ProItUp binoculars?

Our 10-year warranty covers manufacturing defects and faults. The service plan includes regular maintenance and servicing to ensure your optics stay in top condition throughout their lifespan.

How do I register my binoculars for the warranty and service plan?

You can register your binoculars by emailing support@proitup.co.za. It's essential to keep your proof of purchase.

Do you offer repairs for binoculars that are out of warranty?

Yes, we provide repair services for binoculars outside of the warranty period. Please contact our customer support for more information on repair options and pricing.

Can I purchase ProItUp Optics binoculars outside of South Africa?

Yes, our binoculars are available for purchase internationally. Our products are shipped to customers internationally through our trusted logistics partner, DHL.